Set up an App campaign for installs - Google Ads Help
Prepare for success Before you set up your App campaign for installs (ACi), consider the following for the best results: App campaign bid strategies help you get the most value by setting just the right price for your ads. Learn how to Choose a bid strategy for your App campaign. Assets make your App campaign ads perform better and help ensure that your ads are effective. Learn more about the ...
Advanced Mobile PPC Strategies to Improve App Install & Engagement Rates
By keeping up with emerging trends and leveraging new ad formats and targeting options, app publishers can continue to improve app install and engagement rates. In conclusion, advanced mobile PPC strategies are essential for app publishers to improve app install and engagement rates.
How To Optimize App Install Campaigns - Search Engine Journal
1. Optimize For First Installs, Not Downloads Once your app is connected to Google Ads, Google Play will automatically create a conversion source that consists of a download.
Google Ads Introduces View-Based Optimisation for Android App Installs
Google Ads has rolled out View-Through Conversion (VTC) Optimised Bidding for Android App campaigns, letting advertisers use view-based signals, not just clicks, to drive more installs. A VTC is counted when a user converts within 24 hours of simply viewing an ad, and these signals now directly influence bidding on YouTube and AdMob inventory.
The Most Complete Guide for Google App campaigns (UAC) in 2025
Google App campaign (formerly known as Universal App campaign) is an automated type of campaign that app advertisers can use to increase the number of installs, in-app events, purchase value or ad revenue by running ads in 4 major placements: Google Search, Display (different apps through Admob network, Google Play store, Discover) and Youtube.
Complete Guide to Google App Install Campaigns (2026 Update)
Google app install campaigns direct users to your app’s listing on either Google Play or the Apple App Store. These ads can appear on Google Search and Display Networks, as well as on YouTube. Our expert team will help you run effective ad campaigns to promote your app, from selecting the right strategies to achieving impressive results.
How to use PPC for app installs - Lite14 Tools & Blog
PPC (Pay-Per-Click) advertising is a powerful way to drive app installs and increase your app’s visibility. Here’s a step-by-step guide on how to use PPC for app installs:
Google Ads for App Installs: A Comprehensive Guide to Success - MDM PPC
Learn how to create a successful Google Ads campaign for app installs. Discover efficient Google Adwords management strategies and tips for maximizing your app's visibility and downloads. Click to start your journey to app success now!